News for 'Marketing Campaign'

With repeal of farm laws, BJP hopes to recover lost ground in Punjab, UP

With repeal of farm laws, BJP hopes to recover lost ground in Punjab, UP

Rediff.com19 Nov 2021

The decision to roll back the farm laws will go a long way in placating the community, which had backed the saffron party wholeheartedly in the 2014 and 2019 Lok Sabha polls besides the 2017 assembly polls, and may queer the opposition's pitch for forging a social alliance of Jats and several smaller communities with Muslims, another numerically strong group in the region, against the BJP, its leaders hope.

Tokyo residents criticise reported alcohol sales plan

Tokyo residents criticise reported alcohol sales plan

Rediff.com22 Jun 2021

Organisers are still considering whether alcohol will be served in venues, Tokyo 2020 President Seiko Hashimoto said late on Monday.

6 EXCITING online courses for millennials

6 EXCITING online courses for millennials

Rediff.com18 Jun 2020

From writing to UI design and digital marketing, these courses will help you identify your skills, polish them and guide to take the next big leap.

'Lage Raho Kejriwal': AAP's theme song for Delhi polls

'Lage Raho Kejriwal': AAP's theme song for Delhi polls

Rediff.com11 Jan 2020

The song, composed by music director Vishal Dadlani, was launched by Deputy Chief Minister Manish Sisodia and AAP Rajya Sabha MP Sanjay Singh. "The theme song showcases the sentiments of the people of Delhi about Arvind Kejriwal and also the key achievements of the AAP government in Delhi," Sisodia said.

Rahul Yadav says he wants to give up entrepreneurship

Rahul Yadav says he wants to give up entrepreneurship

Rediff.com14 May 2016

Might opt for salaried employment after failure of his latest venture

Needed: Comprehensive farm reform

Needed: Comprehensive farm reform

Rediff.com14 Jan 2021

As far as possible, investment in the agriculture sector must be from the government, and not the private sector, states Santushti Raj Thapar.

Au revoir, brands?

Au revoir, brands?

Rediff.com1 Aug 2019

The current focus on data to measure marketing success could herald the end of an era -- or the beginning of a hype cycle, says Ajit Balakrishnan.

Why the iconic 'Hamara Bajaj' tagline was junked

Why the iconic 'Hamara Bajaj' tagline was junked

Rediff.com15 Feb 2019

But will this dilute Bajaj's strong Indian identity that straddled the rural-urban markets and the Hindi-English divide quite easily?

US Open PIX: Raducanu, Rybakina, Osaka crash out

US Open PIX: Raducanu, Rybakina, Osaka crash out

Rediff.com31 Aug 2022

IMAGES from Day 2 of the US Open played at Flushing Meadows in New York on Tuesday.

How Xiaomi passed the Covid lockdown test

How Xiaomi passed the Covid lockdown test

Rediff.com16 Apr 2021

'One out of three phones sold in India is a Xiaomi phone.'

2nd year running, brands take a backseat for Ganeshotsav amid curbs

2nd year running, brands take a backseat for Ganeshotsav amid curbs

Rediff.com14 Sep 2021

It is Mumbai's favourite festival and is celebrated each year with fervour and frenzy. But when the city welcomes "Ganpati Bappa" this Friday, the celebrations will be low key. With a cap on the size of idols, ban on processions and restrictions on devotees visiting pandals, celebrations are toned down for the second year in a row. Festival budgets have shrunk and as a result, corporate sponsorships have dried out.

Akshay, Rajinikanth Pump Life Back into the Movies

Akshay, Rajinikanth Pump Life Back into the Movies

Rediff.com24 Nov 2021

Sooryavanshi and Annaatthe have already collected 6 percent of the film industry's 2020 revenue.

Services sector at a 3-month low, rate cut hopes brighten

Services sector at a 3-month low, rate cut hopes brighten

Rediff.com3 Mar 2016

Service providers' confidence with regard to the 12-month outlook for business activity remained positive.

Parl panel advises caution in emergency approval of vaccine

Parl panel advises caution in emergency approval of vaccine

Rediff.com21 Dec 2020

In a report submitted Monday to Rajya Sabha chairman and Vice President M Venkaiah Naidu, the Parliamentary Standing Committee on Home Affairs also said there was a need for a comprehensive public health law to keep a tab on private hospitals and check black-marketing of medicines.

Businesses hope for consumption uptick in poll run-up

Businesses hope for consumption uptick in poll run-up

Rediff.com15 Mar 2019

Typically, about four to six weeks ahead of the polls, activity in the property market picks up as politicians begin to pull out their money parked in real estate. But this time, it's all quiet till now in real estate so far.

Japan sponsors shelve ads as mood sours over Olympics

Japan sponsors shelve ads as mood sours over Olympics

Rediff.com29 Jan 2021

Sponsors also worry that organisers have not told them what contingency plans there are in case the pandemic derails the Games again this year.

BPCL privatisation: How long will govt wait for the right suitor?

BPCL privatisation: How long will govt wait for the right suitor?

Rediff.com19 Jan 2022

In 2017, a consortium led by Russian state oil company Rosneft agreed to buy Essar Oil for $12.9 billion in India's biggest foreign acquisition of a homegrown company. Rosneft's buyout of Essar's assets was meant to herald a wave of energy investments in India - over six decades after Esso, Caltex and Shell invested in India's refining sector in the 1950s. But the government has tripped up in its efforts to sell Bharat Petroleum Corporation Ltd (BPCL), formerly Burmah Shell, a blue chip public sector company. Bidders include a couple of global funds and resources firm Vedanta.

For how long can mesmerising Messi be the best?

For how long can mesmerising Messi be the best?

Rediff.com10 Oct 2019

The brain may be sharp as ever, but the legs seem heavier, the pace worryingly slower. He's still only 32, but the strain of a decade-and-a-half of paranormal activity on the pitch may just be piling up.

Jio accuses Airtel, Vodafone Idea of fanning farmers' ire against it

Jio accuses Airtel, Vodafone Idea of fanning farmers' ire against it

Rediff.com15 Dec 2020

The latest telecom war kicked off after some pictures surfaced, showing Airtel banners among agitating farmers. According to the Jio camp, it was a giveaway that farmers were being enticed to port their phone numbers.

Pronounced guilty by seekers of TRPs: Disha Ravi

Pronounced guilty by seekers of TRPs: Disha Ravi

Rediff.com14 Mar 2021

The activist claimed during her arrest her autonomy was violated and her photographs were splashed all over the news. "My actions were pronounced guilty -- not in the court of law, but on flat screens by seekers of TRPs," Ravi lamented.

How Datsun plans to break into the big league

How Datsun plans to break into the big league

Rediff.com27 Nov 2017

Manufacturer Nissan plans to get aggressive with brand communication and increase the number of customer touchpoints through showrooms, experience zones and other initiatives.

India Inc needs to increase risk taking appetite: Modi

India Inc needs to increase risk taking appetite: Modi

Rediff.com11 Aug 2021

Prime Minister Narendra Modi on Wednesday said that the country's economic growth is picking up pace again and the domestic industry needs to enhance its risk-taking appetite. Noting the recent reforms taken by the government, the Prime Minister said that bringing reforms is a matter of conviction for his government, which is ready to take all risks in the national interest. "We have taken bold decisions. Reforms continued even during pandemic. "The government is doing reforms not out of compulsion but out of conviction," he said while addressing the CII's annual meeting.

Ramdev summoned in suit by doctors on misinformation against allopathy

Ramdev summoned in suit by doctors on misinformation against allopathy

Rediff.com27 Oct 2021

The Delhi high court on Wednesday issued summons to Ramdev on a lawsuit by several doctors' associations for allegedly spreading misinformation against allopathy amid the COVID-19 pandemic, saying that the plea was not frivolous and a case for its institution was 'definitely' made out.

Make no mistake, we're heading into war

Make no mistake, we're heading into war

Rediff.com22 Oct 2021

The days of a thousand cuts are over. These mini wars will remain under the threshold of undeniable war, but will escalate closer to that threshold when their big brother pushes in. Chinese aggression has changed the matrix, the strategies, and surely the objectives too, warns David Devadas.

Does Kerala Need Silverline?

Does Kerala Need Silverline?

Rediff.com10 Apr 2022

Silverline seems symptomatic of how Kerala -- its claimed education, awareness and all -- overlooks its real problems, notes Shyam G Menon.

Centre asks 7 states to focus on reducing Covid deaths

Centre asks 7 states to focus on reducing Covid deaths

Rediff.com11 Nov 2020

Vardhan, who interacted with chief ministers, state health ministers, principal secretaries and additional chief secretaries of Maharashtra, Uttarakhand, Manipur, Mizoram, Tripura, Meghalaya and Goa through video conferencing and urged them to focus on effective clinical management of COVID-19 cases to reduce deaths in the first 24, 48 or 72 hours.

Will raise human rights: US envoy-designate to India

Will raise human rights: US envoy-designate to India

Rediff.com15 Dec 2021

"Few nations are more vital to the future of American security and prosperity than India," Garcetti told the committee.

'Amazon bypassing Indian law'

'Amazon bypassing Indian law'

Rediff.com27 Jul 2021

'I approached the ministries for a response, but they did not respond on time, so I had to approach the court.'

HDFC Bank offers sops to push digital banking

HDFC Bank offers sops to push digital banking

Rediff.com30 Oct 2020

A merchant using the bank's merchant App, QR code, PoS or Payment gateways, across all segments, including electronics, apparel, grocery, stand to win assured cashback and prizes on volume build-up, EMI or digital transactions.

10 tips to raise funds online

10 tips to raise funds online

Rediff.com15 Mar 2016

Understand the donors and target audience.

How kirana stores are embracing retail technology

How kirana stores are embracing retail technology

Rediff.com23 Apr 2021

Everyday consumerables, such as grocery and order-in food items are the key buyout sector, analysts say, and a major reason for kirana stores' digitisation push.

Omicron: 200 Million Indians Yet To Be Vaccinated

Omicron: 200 Million Indians Yet To Be Vaccinated

Rediff.com24 Dec 2021

We need to give a booster shot to all our frontline workers first as if they fall victim to Omicron, the health system will collapse, points out Ramesh Menon.

Back to the 70s as Liverpool face Leeds in EPL opener

Back to the 70s as Liverpool face Leeds in EPL opener

Rediff.com11 Sep 2020

Liverpool dominated the Premier League last season, winning their first domestic league title for 30 years

'Hindutva has become like Dalda'

'Hindutva has become like Dalda'

Rediff.com22 Jan 2022

'These guys who are running away -- they are running away from all that the BJP stands for.'

Survey bats for enhanced govt spending in healthcare

Survey bats for enhanced govt spending in healthcare

Rediff.com29 Jan 2021

An increase in government spending on the healthcare sector - from the current 1 per cent to 2.5-3 per cent of GDP - as envisaged in the National Health Policy 2017 could reduce out-of-pocket expenditures, as per the Economic Survey 2020-21. The rise in public spending can lead to a reduction in expenditures from 65 per cent to 30 per cent of overall healthcare spend, it noted. The Economic Survey said that for the country to effectively respond to future pandemics, the country's health infrastructure needs to be agile. Given its potential to provide healthcare access in remote areas, telemedicine needs to be harnessed to the fullest by especially investing in internet connectivity and health infrastructure, it added.

Tikait ups the ante, asks govt to repeal agri laws or lose power

Tikait ups the ante, asks govt to repeal agri laws or lose power

Rediff.com4 Feb 2021

In a show of strength in Jind by protesting farmers, Bharatiya Kisan Union leader Rakesh Tikait on Wednesday warned the government that it could find it difficult to stay on in power if the new agri-marketing laws are not repealed.

Farmers protest: If the government caves in...

Farmers protest: If the government caves in...

Rediff.com17 Dec 2020

>The farmers will go home but the country will not get the agricultural reform it badly needs -- if nothing else, then to prevent a bigger water crisis than already exists, argues T N Ninan.

What Indian Music Should Airlines Play?

What Indian Music Should Airlines Play?

Rediff.com15 Jan 2022

So should airlines play the keening, trance-like Siddi folk music from the Kutch peninsula? The Sufiana Kalam of Kashmir? Carnatic music? Rabindra Sangeet? Bihu melodies? Classical music from the Hindustani gharanas? Ghazals? Bhajans? Bollywood hits?... asks Kanika Datta.

BJP Tactics Won't Cut Much Ice In TN

BJP Tactics Won't Cut Much Ice In TN

Rediff.com3 Jun 2022

The Hindutva social media continues to present the DMK especially as anti-god, anti-Hindu and anti-Brahmin. The strategy did not work in the past, it has not worked in the present, and would not work in the future, as a massive vote-getter, asserts N Sathiya Moorthy.

Exit Vodafone pug, enter network engineer

Exit Vodafone pug, enter network engineer

Rediff.com25 Jan 2019

The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.